We start every project by generating insight across three key areas - sector/market/category, audience and brand - applying some or all of the methodologies shown here.
Brand/creative strategy workshops
User experience workshops
Segmentation and semiotics analysis
Territories and spaces exploration
Competitor positioning audit
Category and trend engagement
Insight workshops and safaris
Priority audience profiles
Competitive product audit
Range audits and factory visits
Brand architecture evaluation and definition
We use the output of the first stage to generate a pivotal insight - a piece of understanding that, backed up by robust strategic research, acts as the core thought to inspire and drive our creative.
Brand voice, naming and messaging
Our creative is always designed to activate with impact, across media, channels and geographies.