We recently created a new visual identity and redesigned packaging for Blowfish Australian Wines, from Hong Kong-based Milestone Beverages. Our brief was to help Milestone “Take the seriousness out of wine”. The redesigned range, available in Hong Kong, Taiwan, the Philippines, and Singapore, includes four wines: Shiraz, Cabernet Sauvignon, Chardonnay and Rosé, each featuring a bright and bold character inspired by Australia. The range is now bottled in lighter and smaller bottles to reduce its carbon footprint, aside from existing recycled components.