NPO Stip It!

Dutch anti-bullying campaign

For Dutch public broadcaster NPO Zapp’s annual anti-bullying campaign 'Stip It', we created a television commercial aimed at educating kids and inspiring them to take action in the fight against bullying. Stip It, featuring Dutch influencers presenter Anne-Mar, TikTok teacher Jesper and singer Numidia, encourages kids nationwide to initiate conversations about bullying and by marking their hands with four dots (or "stippen"), they pledge to refrain from bullying, to include others, and to stand up for those in need.