We gave this renowned orchestra a suitably dynamic rebrand in 2018, a process which began with a series of workshops with the orchestra's staff and players. Establishing a new competitive position for the orchestra, with a clearly defined 'big idea' at its heart, we designed a new visual identity and pulled it all together into a brand toolkit; a dynamic system of assets that allows the BBC SSO to communicate its 'fearlessly exceptional' essence across all activations, ensuring consistent audience experiences at every touchpoint.