Firsthand is the global campaign from Benromach. Having previously repositioned, rebranded and repackaged the distillery and its Speyside single malt whisky, we created the concept for the campaign, which celebrates the unique rewards of all things handmade. Hearing from other makers (like visual artist Helen Musselwhite, featured here) who share Benromach's commitment to traditional craftsmanship is central to the campaign, with collaborations and activations with makers worldwide showcasing why the human touch hits home with so many people everywhere.