Made by hand for genuine character
Benromach is a traditional Speyside distillery owned by a family of whisky-lovers intent on making single malt by hand. There are no computers at Benromach, no buttons to push, no automation, and no stage of production that doesn't directly require the distillers' expertise. Keith Cruickshank, Benromach's Distillery Manager, had always said that Benromach whisky is made with four ingredients: barley, water, yeast, and the distillers who make it happen. This became the basis of the new brand positioning: Made by hand for genuine character. We redesigned their entire portfolio, including the core range, distillery and single cask exclusives, international market exclusives, and luxury releases to reflect the truly handmade nature of the whisky.