Visualising the Impossible Equation

We designed the Octomore 14 Series for Bruichladdich Distillery, who say of this iconic Scotch whisky: “Octomore single malt has defied received whisky wisdom since its launch in 2008. Matured for five years, always super-heavily peated and bottled close to cask strength, Octomore’s surprising elegance has led us to define it as ‘The Impossible Equation’.” Introducing gold and copper toned cylinders for this new range, our overall design ethos for Octomore carried over from previous editions: an exercise in reduction, stripping back the amount of information on pack and bottle to give the range a sleek, minimal and more premium feel to reflect Bruichladdich’s modern, progressive ethos.