Empowering women and girls
We brought to life ActionAid's unique approach in humanitarian emergencies in a series of animations, in a way that is accessible and engaging for mainstream audiences. We developed a visual style and narrative to tell the stories in ways that are both factually accurate and emotionally engaging. As the style would be replicated across several animations, we wanted to keep it simple, bold and colourful. It was important to show these are worldwide problems and we used colour to help us communicate this through diversity of landscapes, clothing patterns and characters. Among other campaigns for ActionAid, FEARLESS smashed the global anti-poverty charity's supporter engagement records, secured government financial support and helped change United Nations policy on violence against girls and women.