Projects

Highland Fine Cheeses


Takes the biscuit

|

Print

|

Packaging

|

Campaign

We rebranded and repackaged Highland Fine Cheeses as part of a push to premiumise and elevate provenance to differentiate the product from the generic competition on the shelves of major UK listings such as Tesco. Sales increased 13% year-on-year rebrand and repack, also leading to more supermarket and specialist retailer listings.