A world-first bar fount for Tennent's Lager, designed to drive sales and change the on-trade conversation, represents a multi-million pound investment for Scotland's best-selling pint. Hyper-localisation, personalisation and occasionality were key themes as we helped Tennent's connect with new markets in meaningful ways at all times without alienating existing consumers. Developed in tandem with the cutting edge manufacturing techniques of ADS2 Brands, a completely unique vac-formed lens is interchangeable at the turn of a screw. An LED studded body and illuminated red T make each design shine and drives maximum standout for brand recognition.