
Take the lead, follow your instinct
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Transformation
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Packaging
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Brand
Based on a range of research activities, we transformed the Lakes Distillery from unsophisticated, Union Jack-adorned provincial English distillery outpost, with party-popper packaging, into an inspirational, luxury-forward single malt whisky distillery trailblazing the elevated credibility and reputation of English whisky worldwide, all visualised in a radical step-change in packaging.