Walker's Shortbread Year of the Dragon

Lunar dragon

Walker's Shortbread is now enjoyed by people in more than 80 countries. Over the past 125 years the family-run company has exported this Scottish icon across Asia, including China, so it was fitting to celebrate Chinese New Year at London Gatwick Airport with an exclusive Lunar New Year themed experiential pop-up inside World Duty Free. This bespoke animation provided an engaging backdrop to Walker's most successful global travel retail activation to date.