Cider brand rules

We were tasked with revitalising Bulmers and helping it rediscover its status as Ireland's favourite cider. We ironed out some typographical issues with the old wordmarque, created new visual assets to reinforce the unique Bulmers recipe and process, and brought back the heritage colour palette with added zest. With an ever-growing range and the Magners sister-brand to consider, we brought all of the assets together in a brand toolkit to ensure consistent activation and expansion.